BE@RBRICK
WORLD WIDE TOUR 3
in Seoul
The works of global top creators using 1000% BE@RBRICK
figures as their canvas finally arrive in Seoul
2025.10.01~2025.10.21 The Hyundai Seoul ALT.1 (6F)
To commemorate the 20th anniversary of BE@RBRICK,
the "BE@RBRICK WORLD WIDE TOUR 3" kicked off
in 2021 from Shibuya, Tokyo, the birthplace of BE@RBRICK.
The "BE@RBRICK WORLD WIDE TOUR"
(hereinafter referred to as BWWT) is
an event that showcases a collection of works designed by
top creators from around the world,
using 1000% BE@RBRICK figures
(approximately 70 cm in height)
as their canvas, all brought together in one place.
(hereinafter referred to as BWWT)
The inaugural BWWT toured six cities (seven venues)
worldwide from 2004 to 2007,
and the BWWT2, held from 2011,
captivated audiences in four Asian cities.
The "BE@RBRICK WORLD WIDE TOUR 3", which features
unique works and visits each city's "GARDEN",
will land in Seoul, South Korea, as the sixth host city,
following Tokyo,
Hong Kong, Bangkok, Shanghai, and Taipei.
Established in 1996
under the slogan "Making things what we want rather
than product development based on marketing",
the company designs and produces various character figures
in a wide range of categories from movies, televisions,
comics, video games and etc.
In 2001, the company announced the bear-shaped block type
figure "BE@RBRICK" which has collaborated with various
artists, brands, companies
and characters from around the world.
They have launched over thousands
of items in the market and
have gained fans from around
the word as "art toy".
BE@RBRICK is a 70mm bear-shaped block type figure,
born through the concept of
"creating a digital image teddy bear"
in 2001 which was the 100th
anniversary year of the globally loved teddy bear.
BE@RBRICK has been
made under strict rule which is
"nothing added except nine parts composing the main body,
and reproducing designs only by print."
BE@RBRICK keeps developing
a variegated collaboration with many
artists, brands, characters and companies
who resonate to this "big possibility in a limited rule"
and continues attracting attention.
BE@RBRICK has released couple thousand items
to the market and has gained many fans
all over the world as "artistic toy".
VIP TICKET
Be the first to experience
BE@RBRICK WORLD WIDE TOUR 3 in Seoul !
[VIP Benefits]
1. Exclusive entry on October 1-2 for VIP ticket
holders.
2. Priority access to the commemorative BE@RBRICK
at the venue on those days.
3. Exclusive VIP merchandise (pick up on site).
[Ticket Sale Period and Prices]
Available with Early Bird Benefit (10% discount)
from August 27 (Wed)-September 5 (Fri)
- ₩63,000
Available at regular price
from September 6 (Sat)-October 21 (Tue)
- ₩70,000
※ Tickets are available only though the official
ticketing platforms
※ Limited quantities available. Early sell-out may
occur.
GET TICKETS
GENERAL TICKET
Access to the venue October 3-21.
Access to the commemorative BE@RBRICK at the venue.
[Ticket Sale Period and Prices]
Sale Period: September 6 (Sat) – October 21 (Tue)
※ Tickets are available only though the official
ticketing platforms
※ Limited quantities available. Early sell-out may
occur.
[Admission Fee]
※ Teenagers (ages 13–18), Children (ages 3–12)
| Category | Price |
|---|---|
| Adult | KRW 20,000 |
| Teen | KRW 15,000 |
| Child | KRW 12,000 |
|
Seniors (65+), National Meritorious Persons & Family, Veterans & Family, Persons with Disabilities (Grades 1–6) + 1 companion |
KRW 10,000 |
| Children under 36 months (with guardian) | FREE |
※ Tickets are available only through the official
ticketing platforms.
※ Limited quantities available. Early sell-out may
occur.
GET TICKETS
NOTICE
[Exhibition Period]
October 1, 2025 (Wed) – October 21, 2025 (Tue)
Exclusive entry for VIP ticket holders:
October 1 – October 2, 2025
[Opening Hours]
Weekdays (Mon–Thu): 10:30 – 20:00
*Last admission at 19:00
Weekends (Fri–Sun): 10:30 – 20:30
*Last admission at 19:30
※ Ticketing and admission close 1 hour before closing time
※ Closed : October 5th and 6th
[Visitor Notes]
Please confirm your ticket purchase via Naver/Klook before entry.
Be prepared in advance so that ticket purchase verification can proceed smoothly.
[Additional Information]
Tickets will also be available for purchase on-site from October 1.
※ Limited quantities available. Early sell-out may
occur.
New Artists
August Vilella
August Vilella, originally from Barcelona
and now based in Tokyo, is an artist who unfolds
a unique world of works filled with deep emotions
through characters with large, expressive eyes.
Exhibition Only
Visit the venue to discover the BE@RBRICK
made by the artist
Ⓒ 2025 MEDICOM TOY
Ben-Baller
Ben Baller, a Korean-American based in Los Angeles,
is a jewelry designer and artist who has created
custom pieces for world-renowned artists
such as Kanye West and Drake.
Exhibition
Sales
Ⓒ Ben Baller / Ⓒ BBDTC / Ⓒ Ben Baller Did The Chain
Ⓒ 2025 MEDICOM TOY
Daehyun Sohn
Daehyun Sohn, Korea’s first master
of Najeon Chilgi and the holder of Intangible
Cultural Heritage No. 1, is an artist who shares the value
of Korean crafts with the world.
Exhibition
Sales
Ⓒ 2025 MEDICOM TOY
Diamond Supply Co.
(Nicky Diamonds)
Diamond Supply Co., an LA street culture icon,
is known for works like the Tiffany Dunk SB.
The brand has led global sneaker culture with
designs that symbolize an era.
Exhibition
Sales
Ⓒ Diamond Supply Co.
Ⓒ 2025 MEDICOM TOY
HIZUME Nobuki Hizume
Nobuki Hizume, who began his hat-making career
after performing on stages in Italy and on Broadway,
is an artist recognized for his unique and artistic headpieces
that capture both individuality and artistry.
Exhibition Only
Visit the venue to discover the BE@RBRICK
made by the artist
Ⓒ HIZUME 2025
Ⓒ 2025 MEDICOM TOY
Hyundai Department Store
Heendy
Heendy, the mascot representing The Hyundai Seoul,
a new lifestyle space.
Exhibition
Sales
Ⓒ Hyundai Department Store Co., Ltd.
Ⓒ 2025 MEDICOM TOY
INCHUL CHA
Cha In-cheol is an illustrator and graphic designer
who conducts cross-disciplinary work, exploring
new cultural possibilities through experimental practices.
Exhibition Only
Visit the venue to discover the BE@RBRICK
made by the artist
Ⓒ 2025 MEDICOM TOY
Ken Yashiki
Ken Yashiki, born in Tokyo, is an artist
who reinterprets the traditional Japanese Kimekomi technique
in a contemporary way, creating a new aesthetic
that transcends painting and sculpture.
Exhibition Only
Visit the venue to discover the BE@RBRICK
made by the artist
Ⓒ ken yashiki
Ⓒ 2025 MEDICOM TOY
KIDILL (Hiroaki Sueyasu)
Hiroaki Sueyasu is the designer who founded
his brand KIDILL in 2014. Influenced by London’s punk and
hardcore culture, he has introduced a distinctive aesthetic
defined by raw and creative sensibility.
Exhibition Only
Visit the venue to discover the BE@RBRICK
made by the artist
Ⓒ 2025 MEDICOM TOY
SAMBYPEN (Sedong Kim)
SAMBYPEN reinterprets mass culture with humor and parody,
turning brand icons upside down.
He is a pop artist who has collaborated
with global brands such as Nike, MCM, and Adobe.
Exhibition Only
Visit the venue to discover the BE@RBRICK
made by the artist
Ⓒ 2025 MEDICOM TOY
Teddy Sun Haruki Kiyama
Haruki Kiyama is an actor, dancer, and contemporary artist
active in both Japan and the United States.
He creates works that blend traditional culture with pop art,
establishing a distinctive artistic universe.
Exhibition Only
Visit the venue to discover the BE@RBRICK
made by the artist
Ⓒ 2025 MEDICOM TOY
Participating Artists
A total of 122 participating artists
(in alphabetical order, *participating from Seoul)
A BATHING APE® / ΛCROИYM® Errolson Hugh / Aiyawatt Srivaddhanaprabha / Akihiro Nishino /
Alan Shirahama (EXILE / GENERATIONS from EXILE TRIBE / PKCZ®) / André Saraiva /
The Andy Warhol Foundation / Anne Valérie Dupond / Atsushi Yanaka / August Vilella* /
BATMAN [BATMAN: THE NEW BATMAN ADVENTURES] / Ben Baller* / bilibili /
BOTANIZE Ken Yokomachi / BUMP OF CHICKEN / CANOTWAIT_ William Chan / Charles M
Schulz Creative Associates Paige Braddock / Chiaki / Chizu Kobayashi / The Coca-Cola Company /
COMME des GARÇONS / Cul de Sac – JAPON / Daehyun Sohn* / Diamond Supply Co. (Nicky Diamonds)* /
Dr.Woo / DRxROMANELLI / Edison Chen / ELLY (J SOUL BROTHERS Ⅲ from EXILE TRIBE / CrazyBoy) /
Empire Motor Club Sunny Wang / EVANGELION / EXIT / fragmentdesign Hiroshi Fujiwara /
FUJIKO PRO CO.,LTD. / FUJIYA CO., LTD. / GODZILLA / Greenie & Elfie / Hajime Sorayama /
hama_okamoto (OKAMOTO’S) / HAMCUS / Haroshi / Haruka Shimazaki “Paruru” / HAyU / Highsnobiety /
HIZUME Nobuki Hizume* / HOOD BY AIR. / HxS HIROTA SAIGANSHO / Hyakuyoudo Moyoco Anno /
Hyundai Department Store Heendy* / Inchul Cha* / Jackson Pollock Studio Helen A. Harrison /
Jallal Malik x Slushii / James Pfaff / Estate of Jean-Michel Basquiat / karimokuHiroshi Kato /
Keith Haring Studio / Kentarou Tanaka / Ken Yashiki* / KIDILL (Hiroaki Sueyasu)* /
KITH Ronnie Fieg / KOJIMA PRODUCTIONS Co., Ltd. / Kong Karoon Sosothikul /
Kozue Akimoto / Lucasfilm Ltd. / Maison MIHARA YASUHIRO Mihara Yasuhiro /
MAMES / Marvel Entertainment, LLC / MASTERMIND WORLD Masaaki Homma /
MCZ_Thomas / MEDICOM TOY CORP. / midland Creation Masato Naka / Munetaka Aoki /
murotsuyoshi / Nathalie Lété / NBA Harley Opolinsky / NEIGHBORHOOD Shinsuke
Takizawa / NEXUSVII. Tomohiro Konno / Nigel Sylvester / Nike / Noriko Iriyama / THE NORTH FACE /
Objective Collectibles Laila Sahar / TV animation “One Piece” / Pakorn “Boy” Chatborirak /
P.A.M. Perks And Mini / PHANTACi Jay Chou / Pixar Animation Studios / POGGY Motofumi Kogi /
Polo Ralph Lauren / PUSHEAD / READYMADE® / Reo Sano (GENERATIONS from EXILE TRIBE) /
Royal Selangor® / Ryuichi Sakamoto / sacai × KAWS Chitose Abe /
SAMBYPEN (Sedong Kim)* / Samuel Ross / Sanrio Company, Ltd. / Sarah Andelman /
SEKAI (EXILE / FANTASTICS from EXILE TRIBE) / Shin Ultraman / Shinobu Hasegawa (Sissonne) /
Shou / SHUN SUDO / SMG: Still MovingUnder Gunfire / Stash / Steve Aoki /
Supreme / Takahisa Masuda / Teddy Sun Haruki Kiyama* / Tezuka Productions Co., Ltd. /
TOEI COMPANY, LTD. / Tuhongtao / UNDEFEATED Eric Peng Cheng / UNDERCOVER Jun Takahashi /
Vanus Couture / WISH YOU A GOOD LIFE NICKTHEREAL / The Walt Disney Company / XLARGE /
Yoshida & Co. Kenichiro Matsubara / Yoshiharu Tsuge / Yosuke Kubozuka / YUTO HORIGOME
Access
ALT.1 Gallery, 6F, The Hyundai Seoul,
108, Yeoui-daero, Yeongdeungpo-gu, Seoul, Republic of Korea
Subway
5 9 Lines Yeouido Station
- [Exit 3] Walk along the moving walkway into B2 of the Department Store.
- [Exit 4] Come out Exit 4 and walk straight for about 400m, and you'll find the main entrance.
5 Lines Yeouinaru Station
- [Exit 1] go straight towards Seoul Apartment Building.
- → Turn right onto Gongjak Apartment Building and go straight.
- → Walk in through the back entrance of The Hyundai Seoul.
BUS
Hyundai Department Store
(Towards Yeouido BusTransfer Center)
When you get off the bus,you will arrive at the mainentrance.
- GGeneral: Bus no 88
- BBlue: Bus no 360, Bus no 662
- GGreen: Bus no 6623, Bus no 6628
Eugene Investment,Financial News
(Towards Korea Exchange)
When you get off the bus,please use the under-ground passage or thecrosswalk on your left.
Youwill arrive at the mainentrance.
- GGeneral: Bus no 11-1, Bus no 11-2, Bus no 83, Bus no 530
- BBlue: Bus no 261
- GGreen: Bus no 5012, Bus no 5618, Bus no 5623, Bus no 7611
- BSeated: Bus no 301, Bus no 320
Park One Tower.LG Twin Tower
(Towards Mapo Station)
When you get off the bus, you will arrive at the main and back entrances.
- BBlue: Bus no 160, Bus no 260, Bus no 262, Bus no 360, Bus no 600, Bus no 662
Sambu Apartment Building
(Towards YeouinaruStation)
When you get off the bus,cross the crosswalk, andyou will arrive at the mainand back entrances.
- BBlue: Bus no 262, Bus no 753
- GGreen: Bus no 5615, Bus no 5713, Bus no 7613
- BSeated: Bus no 700
- TTown: Bus no Yeongdeungpo 10, Bus no Yeongdeungpo 11
Korea Exchange
(Towards Exit 3 of Yeouido station)
When you get off the bus,turn left and go straight,and you will arrive at theback entrance.
- BBlue: Bus no 360, Bus no 461, Bus no 662, Bus no 753
- GGreen: Bus no 5713, Bus no 6623